It was 1993, I had recently graduated from high school (I know, I’m outing my age right now), and “Creep” was the feel-sad hit of the summer. I may never have become an ultimate fan of the band, but Radiohead was fairly innovative and ahead of its time. They’ve always held a spot in my heart for that.
PolyFauna is an app that the band recently launched in collaboration with art design studioUniversal Everything. This app was brought about as an inspiration to Radiohead’s 2011 release “Bloom” from “The King of Limbs” album…
Users are presented with a visually immersive computer generation of a simplistic, shadowy landscape. Using augmented reality, you can look around the area by moving your device around. Even if that is all you do, the app is impressive. However, you can also create your own shapes by dragging your finger across the screen. As you cut into the landscape with your swipe, it will transform into another shape. Thick lines turn into striped triangles. Swirls convert into squiggly lines. Your shapes don’t sit still either. They will come to life and swim around in their new environment.