Considering a future wherein cinematic experiences are participatory, audiences would interact with narratives as if they were concurrently films and video games. Enter: "Leviathan," an experimental leap forward in cinematic technique that heralds such an evolution:(via https://www.youtube.com/watch?v=QqCLxcEbnO8&feature=youtube_gdata#aid=P9-2wAFMgIw)
This past January, in collaboration with Intel Labs, the USC School of Cinematic Arts World Building Media Lab unveiled "Leviathan," at CES 2014's Intel CEO Keynote speech. As the audience used Intel Ultrabooks and tablets to simultaneously control flying jellyfish creatures that swam alongside the eponymous augmented reality behemoth, Leviathan soared off the screen and into the crowd, yielding an as-of-yet unparalleled mixture of film and gaming experience. "Immersive storytelling" doesn't even begin to describe it.
The project integrated both the physical and digital universes by using a multimedia platform that may very well set a precedent for future AR and immersive-narrative creativity. The Creators Project was fascinated by the collaboration between Intel Labs and USC's World Building program, and subsequently made a documentary that details the partnership, the project, and its unprecedented results (above).
