広告をあえて見たいという人はそう多くないだろう。もちろんお気に入りのアイドルやアクター、アニメ、映画の広告は別としてだが。ニューヨークの地下鉄のホームや通路では、広告ではなくアートとして楽しめる上、スマートフォンやタブレットの画像認識タイプのARアプリ NO ADを使用して取組みを行っているようだ。
New York is a city of commuters. 5.5 million riders move through its expansive subway system on an average weekday. Advertisers take advantage of this huge, captive audience by bombarding everyone with commercial messages. Over the years, artists have attempted to take back this public space and our attention, but the system remains full of ads. This is why we created NO AD, a mobile app available now for FREE on iOS and Android. NO AD uses augmented reality technology to replace ads with artwork in realtime through your mobile device. The app will work with dozens of common ads and will be updated regularly with new content. Try it with as many ads as possible to discover lots of new art! Turn your commute into a curated art experience with NO AD.
(via
http://vimeo.com/105301636)
(article
http://www.psfk.com/2014/09/no-ad-augmented-reality-app-replace-subway-ads.html)
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クアルコムが提供するAR技術 Vuforia(ヴューフォリア)が、更に進化 / Uplinq2014で発表
