While some brands are testing virtual reality to heighten the brand experience, Lufthansa is claiming a world-first by launching a new augmented reality app that lets customers explore Premium Economy seats and the joys of getting 50% extra legroom.
iPhone and iPad users (iOS 7 or later) are prompted to grab a pen and paper to “draw something that flies,” then scan the drawing to see a Premium Economy seat pop on their screen.
Lufthansa’s new AR app differs from most, like Blippar, which only work when a specific brand logo or image is activated.
(via & more http://www.brandchannel.com/home/post/2014/10/08/141008-Lufthansa.aspx)
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