アメリカ ペンシルバニア州に本社を置く「クレヨラ」。100年にわたり、子供たちにぬり絵の楽しみを提供し続けている世界的にも有名な企業だ。このクレヨラが、ARの開発ではトップクラスの企業であるDAQRI社と連携し新しい展開を始めるようだ。下記で紹介している動画は、以前VRの技術を使用して実現したバーチャルぬり絵であるが、ARの技術を取り入れることによってさらなる体験が期待できそうだ。
(via
https://www.youtube.com/watch?v=lcigGCISjOE)
EASTON, Pa., Oct. 23, 2014 /PRNewswire/ -- Crayola, a colorfully innovative brand for over 110 years, announced plans to launch Color Alive!, the first augmented reality product offering among its growing digital portfolio, in early 2015. Partnering with leading 4D company DAQRI, Color Alive! will feature an innovative offline and online play experience through color and 4D technology, allowing kids to bring their coloring to life.
Color Alive! follows the successful launch of Crayola's Virtual Design Pro – Fashion and Cars, which allows kids to merge offline creativity with a virtual experience. As the technological landscape evolves and kids increasingly become digital natives, the company's key strategic focus is on providing innovative ways to spark their creativity and merge the physical coloring experience with cutting-edge digital platforms.
(via
http://www.digitaljournal.com/pr/2278735)
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How Coca-Cola Germany optimizes its sales process with Augment at Dreamforce 2014 - コカコーラの自動販売機設置シミュレーター
