L’Oreal Paris has launched an augmented reality makeup mirror, Makeup Genius, using advanced facial mapping technology to allow users to virtually try on various products and looks on their mobile or tablet.
L’Oreal Paris want its products to be more accessible through this new app by providing an innovative try before you buy solution. The app, available on Apple and Android devices, allows users to scan a L’Oreal Paris product or advertisement to detect a colour match, virtually try on individual products, or test out entire looks from L’Oreal’s expert makeup artists. The app also gives users the option of sharing looks to Facebook.
“At L’Oréal, our ambition is to offer beauty for all. To meet the diversity of the Australian consumer needs, we are offering scientific expertise from our extensive range of products to add value to our consumer’s digitally connected lives,” said Eymery.
The app also offers an E-commerce service to buy L’Oreal Paris products, but this function is not yet supported in Australia.