Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

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次世代のプロモーション手法として脚光を集めるほか、エンターテイメントやコミュニケーション、教育や医療のツールとして幅広い活用・発展が期待されているＡＲの世界がよくわかる入門書が電子書籍で登場

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2024/04/18 (Thu)

Concept, IxD: Marko Todorovic, Jana Rodic

Production: LiveViewStudio

Srbija 1914 is a contemporary museum project dedicated to the First World War centenary. Within the project LiveViewStudio developed concept and interactive design for augmented reality based experiences.

The introductory part of the exhibition has been designed with the aim of representing the so called “bell époque” and the dynamic growth of Serbian society in the field of politics, culture and economy at the beginning of the 20th century. Using geolocation and augmented reality, the Srbija 1914 app enables the museum exhibition to spread over streets of Belgrade presenting historical facts at places of their origin, making stories more contextual and encouraging immersion into the past.

The “Treasure Hunt” takes users to various points in the city where they can unlock the content and receive the coupon for a free gift ticket at the museum. When at one of the locations the app recognizes the environment and displays multimedia information. When in front of the National Theatre users may see a poster for the opera and listen to the opera played at the theatre 100 years ago, or discover an image of the Prime Minister of the time at the place where he actually rejected the Austria-Hungary’s ultimatum to Serbia.

Srbija 1914 / Augmented Reality Exhibition @ Historical Museum of Serbia, Belgrade 2014 from LiveViewStudio on Vimeo.