このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. announce the formation of ILM Experience Lab (ILMxLAB), a new division that will draw upon the talents of Lucasfilm, ILM and Skywalker Sound. ILMxLAB combines compelling storytelling, technological innovation and world-class production to create immersive entertainment experiences. For several years, the company has been investing in real-time graphics – building a foundation that allows ILMxLAB to deliver interactive imagery at a fidelity never seen before. As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms.
A "Star Wars" virtual-reality experience? Shut up and take my credits!
While most "Star Wars" fans out there are anxiously awaiting the release of "Star Wars: The Force Awakens," the folks at Industrial Light & Magic (ILM) are working on something even more awesome. The company announced on Friday the creation of the ILM Experience Lab, or ILMxLab for short, which is a partnership between ILM, Skywalker Sound and Lucasfilm that will work on virtual- and augmented-reality content for major movie franchises.
What we're aiming for is to open the two-dimensional world of the movies and allow fans to walk into those worlds with the same visual fidelity," ILMxLab's creative director told USA Today.
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