This augmented reality application supports virtual restoration of town squares and other unused urban areas based on real aerial photos. It was first presented at the International Fair of Thessalonica (ΔΕΘ) 2010.

ダウンロードはこちらから
http://itunes.apple.com/jp/app/id361506844?mt=8
via Second Times
http://www.secondtimes.net/news/japan/20100913_cyusyajyo.html

モバイル向けARアプリ「Layar」を提供するオランダのSPRXMobile社のオィシャルパートナーである株式会社システム・ケイが、東日本電信電話株式会社(以下NTT東日本)が提供する公衆無線LANサービス「フレッツ・スポット」のアクセスポイントの位置情報検索サービスをLayar上にて提供するサービスを開始した。
via Second Times
http://www.secondtimes.net/news/japan/20100913_flets.html

これは、Android で動作するフリーのARブラウザーのようだ。 Layarのようなインターフェースをしている。
Mixare has been born! A Free Opne Source Augmented Reality Browser, which is published under the GPLv3. At the moment mixare is available for the Android platform. It works as a completely autonomous application and is available as well for the development of own implementations.
This is great news for the community and the users! I am very happy that we finaly are going to get the “Linux” of Augmented Reality browsers.
All platforms up until now are actualy NOT browsers. They are of the same basis of the historical ”Vodafone Live” idea.
Which mean you can get listed in the “browser / platform” if Vodafone accepted you and you would do ref share and their content standards.
via openar.net
http://openar.net/mixare-free-open-source-augmented-reality-engine/

Basically, a poster in the store invites you to download a first Lustucru iPhone app. The app opens your video cam, which recognizes the poster and displays a Lustucru Martian coming out of it. The green man then challenges you to a game to be played with any Lustucru pasta box via a second app.
more & via en.ooh-tv.com
http://en.ooh-tv.com/2010/09/10/france-augmented-reality-campaign-for-lustucru-pasta-in-500-supermarkets/
download here
http://ispey.com/iphone/2010/09/08/lustucru-augmented-reality-iphone-app-augmented-by-c4m-and-total-immersion/

Manchester digital marketing agency Hidden Creative has come up with a series of interactive augmented reality adverts to promote this year's Hubbub media and marketing event.
Hubbub organisers Moorfield Media asked Hidden Creative to use the technology to help create a buzz about the event, which takes place in Manchester next month.
The advert (pictured) offers a 25 percent discount on Hubbub tickets and comes to life when a user holds it in front of their webcam.
more & via thedrum.com.uk
http://www.thedrum.co.uk/news/2010/09/09/15575-hidden-promotes-hubbub-using-augmented-reality/

The company says that it is working with a number of academic institutions to further its research in augmented reality (AR) and that it has already established AR gaming studios at the Georgia Institute of Technology.
via zdnet
http://www.zdnet.co.uk/news/mobile-apps/2010/09/09/qualcomm-demos-augmented-reality-apps-40090049/
His presentation was mainly an overview of Qualcomm's activities with a short Q&A after. This year is Qualcomm's 25th anniversary and Jacobs took the opportunity to predict that the mobile Internet will have a far greater impact than the fixed Internet has.
A couple of highlights of his presentation were: the confirmation of the investment Qualcomm is making in its non-back lit colour display technology - Mirasol - by building a couple of dedicated fabs in Taiwan. There was also a nice demo using augmented reality to select a digital photo frame to send a photo to by via a smartphone screen and camera.
via channel.hexus.net
http://channel.hexus.net/content/item.php?item=26388
other Articles
http://www.pocketgpsworld.com/Qualcomm-show-off-latest-chipsets-in-Science-Museum-6179.php
During the Q&A we asked what happened to the ARM-based mini-notebooks Qualcomm has been bigging up for the past couple of years. Jacobs answered that tablets have come to the fore instead, but that they're still consistent with that vision - always-on, connected, mobile computing - just without the keyboard. He conceded that the Apple iPad has "tilted the market".
透過型タッチパネルスクリーンでホログラムガラスを使用したデジタルサイネージを利用するという構想。情報をリアルタイムに発信するとともに、店舗を訪れるお客様の興味のある情報も集取できる、インタラクティブ性の高いサイネージだ。店舗側のメリットももちろん大きいが、顧客満足度を高めることをは間違いないだろう。

The way we shop and how retailers captivate our attention is soon going to change with Intel’s Intelligent Digital Signage Concept, shown off at the Digital Signage World convention in Sydney last week.
An interactive 7-foot-6-inch touchscreen LCD display and holographic glass on Intel® Core™ processors demonstrates how technology can enhance the retail customer experience with a multi-touch, multi-user interface.
more & via
http://digihub.theage.com.au/node/1786