米国のワイン、プレミアムウォッカのメーカー「ビームグローバルスピリッツ」が提供する店舗検索AR。 FEFEN VODKA を飲める近くのお店をiPhoneアプリで簡単に探せるというサービス。

You know the drill, right? Simply start EFFEN Bar Locator and watch the spots appearing on your camera view. There are directions to the places around as well as information about specific bars and restaurants that will happily serve you the pricey cocktail with EFFEN Vodka – or you can “go straight” and show everyone who’s the man. It’s your call.
via intomobile.com by Dusan
http://www.intomobile.com/2010/09/11/effen-vodkas-iphone-app-rocks-augmented-reality/

The joint promotion between the town and Konami ran for less than two months — from mid-July to the end of August – but in that time over 2,000 men visited the town to recreate the Atami vacation trip they had played in the video game. If they brought along an iPhone, they could also take pictures of themselves with their video loves at 13 spots around town through an augmented-reality app. Local businesses, from souvenir shops to a fishcake shop and a Korean barbecue restaurant are happy to cater to and profit from the devoted video game lovers, most of whom are men in their 20s and 30s.
ビデオはこちら
http://www.youtube.com/watch?v=BNehPMYlhJ4&feature=related
via
http://www.nileguide.com/blog/2010/09/09/resort-enables-gamers-to-vacation-with-virtual-girlfriends/
9/11のニューヨークを忘れないで...ARを利用したiPhoneアプリが公開された。
Important September 11 events are covered in the timeline, and the latest version – updated Sep 10, 2010 – includes improved geocoding and a new augmented reality mode for photos. At the time of writing, Explore 9/11 has been downloaded over 100,000 times.
You can find out more and download the app for free on Apple iTunes. Do you think its right for people to upload their 9/11 stories and photos for viewing on this app?
