
The Dubai Health Authority (DHA) announced today that it has implemented augmented reality technology for community health education.
Instead of using conventional print brochures to disseminate vital health information, the DHA primary health care sector has also introduced augmented reality technique that is more effective and interactive for health education.
(via https://www.zawya.com/)
While some brands are testing virtual reality to heighten the brand experience, Lufthansa is claiming a world-first by launching a new augmented reality app that lets customers explore Premium Economy seats and the joys of getting 50% extra legroom.
iPhone and iPad users (iOS 7 or later) are prompted to grab a pen and paper to “draw something that flies,” then scan the drawing to see a Premium Economy seat pop on their screen.
Lufthansa’s new AR app differs from most, like Blippar, which only work when a specific brand logo or image is activated.
(via & more http://www.brandchannel.com/home/post/2014/10/08/141008-Lufthansa.aspx)