Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one's current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
http://en.wikipedia.org/wiki/Augmented_reality
NASA's Spacecraft 3D is an augmented reality (AR) application that lets you learn about and interact with a variety of spacecraft that are used to explore our solar system, study Earth, and observe the universe.
http://itunes.apple.com/us/app/spacecraft-3d/id541089908?mt=8
Experience Mars aims to entertain and educate its users about the Red Planet though the power of Augmented Reality. This iOS App features 5 interactive augmented reality scenes and an 8 page companion booklet that is free to download and print. We are targeting a Fall 2012 release, so follow us on Twitter at @ExperienceMars for updates.
(via YouTube by fitmasterproductions )BallStrike - AUGMENTED REALITY FITNESS
One of the most successful Windows 8 apps is now available for iPhone and iPad!
Get into shape now, using the latest technology. Simply stand in front of your device's camera and start burning calories! You are motivated and challenged by this fitness application, where you use your body to twist, turn, kick, hit and jump to make the balls explode. BallStrike makes working out fun. Start using it to refresh yourself in the office or play with your kids at home.
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"It's like a cheap version of Kinect and it's a lot of fun." - CNET review
"If you like Kinect you will love this app!" - User review.
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Make sure your device has a front camera option!
Mobile based SLAM (Simultaneous Localization And Mapping)
Like what you see and want to learn more about bleeding edge Augmented Reality technology ---- http://kudan.eu/
Parenting Magazine augmented the cover of their August 2012 issue featuring US First Lady Michelle Obama. Download the Aurasma-powered 'Parenting Live' app for free, point it at the Parenting Magazine August issue cover, and watch even more exclusive content of the First Lady spring to life from the printed page.
Visit us at http://www.gpyr.com.au to see more of our work.
George Patterson Y&R Melbourne has created the first medically diagnosable advertising for the Australian Defence Force.
Here’s an award winning digital campaign from Down Under. This is a great example of digital being put to great use and truly engaging a niche target audience. It definitely ticks all the boxes in my opinion.It’s a recruitment campaign for the Australian Defence Force, called Mobile Medic. The task the agency (GPY&R) was given was to recruit as many Medical Students to get into a Defence University Sponsorship. Although I term it as a campaign, it is in actual fact a real test for medical wannabe’s – rather than straight digital advertising activity. It’s so good it’s just won 4 Gold Medals and oodles of silver and bronzes gongs to boot at Cannes.
(via http://www.mediabistro.com/galleycat/augmented-reality-app-animates-san-diego-comic-con-banner_b54444)In San Diego, Anomaly Productions unveiled theAnomaly Comic-Con app, a free app that will make San Diego Comic-Con banners come alive in “fully animated 3D with sound and motion.”
The app uses Augmented Reality technology, and you can test it at home with this banner. The publishers will use the same technology to animate Anomaly, a hardcover graphic novel that will be released in October. Check it out: “The hardcover book will be the longest full-color, original graphic novel ever published and will come with a free augmented reality app for iOS and Android with more than 50 fully 3D models. Just point your iOS or Android device at the page of the hardcover book and the illustrations spring to life in 3D animation and interactivity. Creator Brian Haberlin will demo the book and the AR app at booth 5556 at Comic-Con.”
(via http://www.experienceanomaly.com/)
Anomaly, an epic science-fiction adventure, will be available simultaneously as a 370-page hardcover book and as a stand-alone tablet app narrated by some of the best-known actors in science fiction and video games. The hardcover book will be the longest full-color, original graphic novel ever published. In addition to the stand-alone tablet app, readers can download a free Ultimate Augmented Reality™ app for iOS (iPad and iPhone) and Android.
Schwarzkopf's virtual stylist
WEB приложение, по созданию собственного стиля и рекомендации от специалистов Syoss.
Examples of LZRTAG augmented reality in action. Our simple system lets anyone create 2D AR content. Upload your image, download tags, and scan! Put a .gif on anything!
(via http://dvice.com/archives/2012/07/augmented-reali-16.php)LZRTAG is an application that allows anyone to put a two-dimensional animation on any real world surface. You just upload your animation, then download and print out the marker tags and stick them to any surface. Those tags can then be read by with any smart phone using the augmented reality app. Although commercial enterprises can license LZRTAG, the app and service are free for the general public.
Fashion always comes full circle with the subtle paprika of advanced fabric blend discoveries, but so does technology or at least our desire to wear it on our sleeve. New inventions are at first clunkier than strapping a walkman to your arm, and taper down to something you can adhere with a Band-Aid. The same goes for eyewear.
Spectacles revolutionized lives first, and fashion as a side effect. In a world without spectacles? the watchmaker retires as his eye sight falters and many older citizens, and those born with the need for vision correction, might be penniless or cast aside. Imagine if folks such as Dante were not actually blind by today’s standards, but needed extreme correction. What other great works would he have penned?
(via & more http://vintagegent.com/2012/07/14/spectacles-change-lives-now-they-augment-reality/)
(via & more http://marketpublishers.com/report/technologies)Overview:
Augmented Reality or simply AR is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user's perception of the real world. Although AR is often perceived to be in the visual domain (video or graphics etc), it actually includes the other senses as well such as sound or GPS data.
With its roots dating back to the introduction heads-up displays (HUDs) used in fighter aircraft, Military applications of AR range from live fire training exercises to complex situational awareness systems encompassing features such as friend/foe identification, multiple sensory interfaces, location intelligence and interactive battlefield medical support.
This report provides an in-depth analysis of the global Military AR technology market including an assessment of the wider AR technology market, its applications in the battlefield, recent developments, vendor solutions and revenues forecasts from 2012 to 2016 on a global, regional and submarket scale.
This research addresses the following key topics:
- Military and non-military applications of AR technology
- The Impact of AR technology on the battlefield
- Recent developments and vendor solutions for Military AR technology
- Global and regional market analysis and revenue forecasts for the Military AR technology market from 2012 to 2016
- Revenue forecasts for three major submarkets in the Military AR technology market from 2012 to 2016: Frontline combat, support operations and training
Key Findings:
- AR technology has the potential to completely change the face of military combat, and can effectively eliminate the home ground advantage.
- The Military AR technology market will grow at a CAGR of 25 % over the next four years and will account for revenues worth 8.2 Billion USD by the end of 2016.
- While the U.S will continue lead the market from a regional perspective, leading economies from the Asia Pacific region will significantly ramp up investments in the Military AR technology industry.
Companies in Report:
- Boeing
- Arcane Technologies
- Columbia University
- Innovega
- ITT Exelis
- Kord Defence
- Lockheed Martin
- NASA
- NovemberKiloEcho
- Raytheon
- Sony
- Thales
- U.S Army
- U.S Department of Defense (DoD)
- U.S Martine Corps
- U.S Navy
- Vectronix
- Vuzix
Target Audience:
- Military/Government Organizations
- Augmented Reality Technology Vendors
- Investment firms in the Defense Industry
- Telecom Service and Infrastructure Providers
via & moreChariot Co. Ltd., an augmented reality (AR) development studio, debuted its new AR kiosk solution at the Tokyo International Toy Show on June 14. Unveiled at Happinet Corporation's booth to showcase the company's new "Domino World" toy series, the kiosk, which uses technology under license from Metaio GmbH, is among the first of its kind to be launched in Japan.
An existing issue for many packaged toys, according to Eiji Utsu of Happinet's Original Toy Development Division, is that, because customers cannot directly play with the product, it becomes less appealing. This, in turn, may make them less likely to follow through with a purchase. "Although products such as appliances, stationary and clothing can be physically touched by customers, with the exception of certain toys, this can be difficult." The AR kiosk thus provides an attractive solution. Once customers present a Domino World package to the kiosk's embedded camera, 3D animated contents are overlaid together with the package on the kiosk display, enabling customers to effectively preview the toy. "Understanding the contents of a product and being able to enjoy playing with it are key. We decided to adopt the AR kiosk because it fills these needs," Utsu said.
NASA's Spacecraft 3D is an augmented reality (AR) application that lets you learn about and interact with a variety of spacecraft that are used to explore our solar system, study Earth, and observe the universe. Using a printed AR Target and the camera on your mobile device, you can get up close with these robotic explorers, see how they move, and learn about the the engineering feats used to expand our knowledge and understanding of space. Spacecraft 3D will be updated over time to include more of the amazing spacecraft that act as our robotic eyes on the earth, the solar system and beyond!
Please look forward to interacting with even more iconic NASA missions in future updates!
- AUGMENTED REALITY PLATFORM WINS AWARD FOR TECHNICAL INNOVATION -
LONDON, July 12, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, claimed the Award for Technical Innovation at the International Brand Video Awards (BRAVES) last night, fending off tough competition from both the UK and US.
The BRAVES are the first and only awards ceremony dedicated solely to recognising and rewarding the use of video by brands. The company, whose technology has been developed in Cambridge and is used by over 6,000 brands and agencies around the world, overcame competition from Ooyala and SocialVibe from the UK, and Unruly and Yantra Digital from the US to win the prize.
This accolade is the latest in a recent string of awards for Aurasma and its partners. In June, Aurasma won 'Best AR App' and overall 'AR Awards Champion' at the AR Awards 2012 - a new event specifically designed to recognise and reward key players in the rapidly emerging space of augmented reality.
Creative agency and long standing Aurasma collaborator, Billington Cartmell, recently won a Gold IPM award for 'On-pack Promotions' for its Aurasma-enabled Lucozade 'Yes' campaign. The agency also received a Silver award for 'Art Direction' and a Bronze award in the 'Innovation' category.
Elsewhere, Ogilvy Action was shortlisted at Cannes Lions for their work with Aurasma on the Wetherspoons Connected campaign, and won four other prestigious awards:
- The New Media Age Award for 'Best Use of Mobile'
- The Marketing Week Engage 2012 Award for 'Promotional Marketing'
- IPM Bronze Award in the 'Alcoholic Drinks' category
- MAA Award's 'Best Digitally Led Campaign'
The campaigns can be seen in action here:
- Lucozade 'Yes' campaign: http://vimeo.com/32157715
- Wetherspoons Connected campaign: http://www.youtube.com/watch?v=EdsVno1Ns6E
- NET-A-PORTER 'The Window Shop': http://www.youtube.com/watch?v=dTk_9pmqspE
Links to Editors
Aurasma (App Store):
http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8
Aurasma (Google Play):
http://bit.ly/tHibPUAurasma:
http://www.aurasma.com
http://www.facebook.com/aurasma/
http://www.twitter.com/aurasma/
http://www.youtube.com/user/AurasmaLite
http://aurasmalite.tumblr.com/
See How It Looks... A quick video tutorial for online shoppers that are using our Webcam Social Shopper for the first time.
Webcam Social Shopper turns your webcam into a mirror and lets you "hold" clothing up in front of yourself. To demo visit www.webcamsocialshopper.com
(via YouTube by zugara )
(more articles http://www.psfk.com/2012/07/computer-augmented-reality-mirror.html)Touch table driven augmented reality
Hands-free controllers like Kinect may not be ideal for all video games. If you were to fly a virtual kite, wouldn't you want to hold something tangible?
Now a new game called Rope Revolution, developed by graduate student Lining Yao and colleagues at the Massachusetts Institute of Technology, uses an augmented-reality rope to allow players to fly a kite, ride a horse or skip with a partner across the globe.
The rope controller recognises various gestures, using a sensor in the wall attachment and an accelerometer built into the rope handle. For the kite flying game, the sensor is key to determining the position of the rope within the space, whereas the accelerometer is more important for jump rope to identify rotational motion. The system also generates rope resistance to make the virtual experience feel lifelike.
2012년 세계 여수엑스포 기념우표 증강현실 프로젝트는 현재 사용되고 있는 가장 아날로그적 매체라고 할 수 있는 '우표'에 디지털의 첨단에 있는 '증강현실'을 도입시킴으로써 엑스포의 '소통'이라는 소재에 가장 적합한 의미를 담고있다. 이는 아날로그(과거)와 디지털(미래)의 어울림의 시도이자 현 시점의 스마트 기기를 통한 체험의 상징적 의미를 전달하는 두 가지 의도를 포함하고 있다.
이번 우표책의 진정한 가치는 10개의 우표 이미지가 각각 담고있는 의미와 여수엑스포의 주제를 형상화하고 시각화하는 창조 과정을 거친 '예술적 재현'과 현실(아날로그)과 가상(디지털)의 경계에 가로 놓인 새로운 개념의 '신 예술공간' 창조에 있다. 건물이 풍선에 매달리고 흩어지고, 잠수함이 하늘을 날고, 뼈만 남은 물고기가 헤엄치고, 종이비행기가 빅오 사이를 비행하며, 섬 크기만한 배와 고래 등 꿈 속 같은 초현실적 이야기의 미적 표현은 우표를 예술작품으로 변모시켰으며, 현실에서 가상의 이미지를 투영하여 작품을 관람하는 새로운 개념의 전시공간을 제시하였다.
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Augmented Reality, et votre puzzle prend vie !
Le premier puzzle avec animation vidéo et effets sonores ! La nouvelle technologie Augmented Reality rend votre puzzle vivant. Assemblez votre puzzle, téléchargez l'application gratuite, tenez votre iPhone® ou votre iPad®2, face au puzzle monté, et laissez-vous surprendre ! Vivez de nouvelles expériences dans le monde du puzzle.
