Check out the video that you can view when you blipp The Grocer's front cover on Saturday 7th July. WKD delivering an industry first with augmented reality - well, what do you expect from the market leaders.
Registration and retexturing of deformable surfaces for augmented reality.
Our method is described in:
In Defence of RANSAC for Outlier Rejection in Deformable Registration
Quoc Huy Tran, Tat-Jun Chin, Gustavo Carneiro, Michael S Brown and David Suter
European Conference on Computer Vision, 2012, Florence, Italy
This demo video was produced using the data of Mathieu Salzmann, described in
Closed-Form Solution to Non-Rigid 3D Surface Registration
M. Salzmann, F. Moreno-Noguer, V. Lepetit and P. Fua
European Conference on Computer Vision, Marseille, France, October 2008
We would like to record our sincerest appreciation to Mathieu for making this dataset available.
(via YouTube by SAMSUNGmobile )Learn how to play the augmented reality games available on the Samsung: Take Part 2012 app and see if you can climb to the top of the leaderboard.
3D Augmented Reality on smart phones for sales presentation and elearning.
in this AR demo, a tiger - from NG magazine - seems to read a e-book..
Augmented Reality Retailer experience film from Weapon7 on Vimeo.
Henderson Land Development Company Limited, Hong Kong's first property developer to implement Augmented Reality technology in MTR Advertising, presents a magical experience of bathing in the seaside atmosphere and green scenery of Double Cove, its latest luxury residential development in Ma On Shan.
LAGUNA BEACH, Calif., July 3, 2012 -- /PRNewswire-USNewswire/ -- The Laguna Beach Visitors & Conference Bureau, in partnership with the City of Laguna Beach and Phondini Partners, will launch the Official Laguna Beach Travel Info Mobile App on July 6, 2012. Introducing a "Come to Life" augmented reality feature powered by Aurasma and a local "Trolley Tracker" utilizing GPS information, the app is in beta phase through July 5th.
Jennifer Rapp, Aurasma's general manager, added, "It's been a pleasure working with the LBVCB, because they're open and eager to introduce Aurasma's cutting-edge technology to the city's regular influx of global travelers. As one of the top tourist destinations on the west coast, Aurasma's augmented reality companion gives the millions of annual visitors the flexibility and independence to learn about the city's tourist attractions in a convenient and interactive mobile experience. We are proud to see Aurasma's platform being integrated into a longer-term strategy that has the potential to make Laguna Beach the very first completely augmented destination!"Aurasma, the world's leading augmented reality platform, represents the future of how we will use our mobile devices. Aurasma brings the physical and virtual worlds together for the first time and recognizes images, symbols and objects in the real world. The opportunity to leverage the Aurasma software as part of the official Laguna Beach app was brought to the Bureau by local artist Roark Gourley. Visitors to Roark's summer showing at seven-degrees in Laguna Canyon will be able to utilize the Laguna Beach app to watch art come to life. Laguna Beach Visitors Bureau Board Member, Mark Orgill, spearheaded bringing the App to fruition.
(more & more http://www.sacbee.com/2012/07/03/4608166/the-first-of-its-kind-official.html)
(via YouTube by Paulo Renato Pereira )The Amazing Spider-Man Augmented Reality App demonstration
Marker Images:
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=1
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=2
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=3
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=4
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=5
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=6
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=7
http://www.theamazingspiderman.com/site/ar_markers/index.php?lang=en&mark=8
http://powet.tv/powetblog/wp-content/uploads/2012/07/amazing_spiderman_ver1a.jpg
http://powet.tv/powetblog/wp-content/uploads/2012/07/amazing_spiderman_ver2a.jpg
Bauer Media : Heat Magazine Extra Promo from Engine Creative on Vimeo.
Here at Engine Creative we have been immersing ourselves in all things celebrity gossip as we partner up with heat magazine’s editorial team to create the brand’s first Augmented Reality (AR) issue. The special issue has been created to support the launch of new showbiz and music channel ‘heat TV’ both of which are released on July 3rd 2012.
Not only have we created exclusive ‘augmented’ content for readers to access via their smartphone or tablet devices, but we’ve also developed a stand alone App, ‘heat extra’, that readers can download for free. The App acts as the gateway to all of the exclusive content as they flick through the magazine, providing a truly interactive and engaging reading experience.
(via http://www.enginecreative.co.uk/blog/feeling-and-seeing-heat-engine-creative)So relax, unwind and get some celebrity gossip augmented into your lives! To reveal exclusive AR content within July 3rd’s heat magazine, download the ‘heat extra’ App from the App Store or the Android Market, open and point your smartphone or tablet at the pages marked with the heat extra logo. You’ll never look at a printed magazine in the same way again!
ARの利用は、実用化が進んでいる。余り知られていないが、大手コンピューターメーカーはこの技術を利用した新しいシステムの導入を模索しているようだ。この記事を読む限り、IBMは一歩先を見ているように感じる。
概要は下記の通り...
消費者が小売店の棚の上に自分の携帯電話のカメラを向けることにより、その形状、色、および他の機能に応じて製品が認識され情報を表示する。アプリは、小売店のバックエンドコンピュータシステムから情報を取得し、画面上に関連商品やの情報をオーバーレイし新たな購買動機をつくりあげる。オフラインからオンラインへ情報を相互に関連させることで、消費者へ適切な商品をレコメンドする等、消費者のニーズを満たそうとする試みだ。調査会社によって実施した結果、スマートフォンの所有者の約半数（48％）が自分の端末から得た情報が、購入の意思決定に影響を与えたと述べている。
IBM has released a prototype of an augmented reality mobile shopping app that retailers could adopt to offer consumers a more personalised in-store experience.
A consumer can use the app by pointing their mobile phone’s video camera over the retailers’ shelves. Products are recognised according to their shape, colours and other features.
The app will then tap into the retailer’s back-end computer system to overlay information on the screen and draw attention to offers and other similar products.
Sima Nadler, retail lead at IBM research, says: “In the age of social media, consumer expectations are soaring and people want information and advice about the products they’re going to buy.
“By closing the gap between the online and in-store shopping experience, marketers can appeal to the individual needs of consumers and keep them coming back.”
Smartphone users are already helping boost sales at bricks and mortar stores, according to Deloitte.
A survey conducted in March by the research firm states that about half (48%) of smartphone owners say their phones have influenced their decision to buy an item in store.
It adds that 61% of smartphone owners that have used their devices to shop have done so in-store and 52% have used their mobile to influence their purchase decision on the way to the store.
The influence of smartphones on consumers’ shopping habits translates to about $159bn (£101bn) in forecasted sales for 2012, Deloitte claims.
(via http://www.marketingweek.co.uk/news/ibm-launches-ar-personal-shopper-app/4002487.article)
The tie-up with Sony Pictures is timed to coincide with next week’s launch of 'The Amazing Spider-Man in cinemas.
Attention will be drawn to the range with a competition featuring a New York ticket giveaway, run via Aurasma's augmented reality technology.
Posters featuring creative from ‘The Amazing Spider-man’ are being placed in windows of Uniqlo stores, and passers-by will be encouraged to use the Aurasma app to access exclusive 3D content and win a trip to New York.
The graphic and slogan motif 'Spider-Man' will be included on seven different designs of T-shirts, as part of a new Uniqlo collection.
The Japanese clothing retailer has a reputation of innovating in the digital space, with initiatives including the Pinterest 'Mosaic' campaign launched this week, and a Lucky Counter Twitter campaign it created while its ecommerce site was down.
(via http://www.marketingmagazine.co.uk/news/1138863/Uniqlo-partners-Sony-Pictures-first-augmented-reality-campaign/)
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Spider-Man AR Book by Disney --- MARVEL $2.99
Interactive Augmented Reality lets YOU become part of the story:
• SPIDEY MASK : Put on an augmented reality Spider-Man mask!
• GLASSES : Put on Peter's Father's augmented reality glasses!
• OSCORP BADGE : Make your own augmented reality badge!
• CRAWLING SPIDERS : Try to stop augmented reality spiders that crawl on your face!
• JAR OF SPIDERS : Collect augmented reality spiders in a jar!
• SPIDEY-SENSE : Become Spider-Man by experiencing his Spidey-Sense!
• SAVE & EMAIL these PHOTOS to your friends and family!
Featuring interactive art, photos, and activities directly from and inspired by the blockbuster film!
(via http://www.iosnoops.com/appinfo/spider-man-ar-book-for-iphone/537773079)
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"Web-slinger" - Walmart
.PNG)
EcoMOBILE (Ecosystems Mobile Outdoor Blended Immersive Learning Environment) is an extension of the EcoMUVE curriculum, developed at the Harvard Graduate School of Education with funding from the Institute of Education Sciences. In EcoMUVE, students explore a virtual representation of a pond ecosystem. In EcoMobile, funded by the National Science Foundation and Qualcomm's Wireless Reach initiative, students will use the EcoMUVE software and also extend their learning with mobile technologies through one or more field trips to a local pond environment. Two forms of technology for science education will enhance their experience in the real world.
First, students will be able to access and collect information and clues using a mobile broadband device (a smartphone with Qualcomm technology). Students can capture pictures, video, or voice recordings to serve as evidence in solving an environmental mystery. The MBDs will also allow students to access special features through an Augmented Reality (AR) interface (using Fresh AiR), which will provide students with information that would not otherwise be apparent in the natural environment.
(via & more http://ecomobile.gse.harvard.edu/)
EcoMUVE is a curriculum that was developed at the Harvard Graduate School of Education, with funding from the Institute of Education Sciences, U.S. Department of Education.
The goal of the EcoMUVE project is to help students develop a deeper understanding of ecosystems and causal patterns with a curriculum that uses Multi-User Virtual Environments (MUVEs). EcoMUVE includes two MUVE-based modules, Pond and Forest; each centers around an immersive, simulated ecosystem that represents a complex ecological scenario. Students work individually at their computers and collaborate in teams within the virtual world. The immersive interface allows students to learn science by exploring and solving problems in realistic environments.
The EcoMUVE Team at Harvard includes Chris Dede, Principal Investigator, Tina Grotzer, Co-Principal Investigator, Shari Metcalf, Project Director, and Amy Kamarainen, Post-Doctoral Fellow. This video was created by Ayelet Ronen.
(via YouTube by Ecomuve Harvard )
(via http://www.engadget.com/2012/06/29/recon-goggles-gain-facebook-integration-and-augmented-reality-at/)Remember that Android SDK Recon Instruments finally unveiled for its heads-up display goggles? Well the company was showing off the fruits of its labor here at Google I/O 2012 with two demos -- specifically two-way Facebook integration and augmented reality using a Contour camera. In the first demo, the goggles are paired over Bluetooth with an app running on an Android phone. Each time you jump while snowboarding or skying, the accelerometer data from the goggles is sent to the handset which posts a graphic to Facebook showing the distance, height and duration of your flight.
AR demo app using aurasma for magazine.
