このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
Munich, September 29th, 2010 - metaio GmbH, the leading expert on Augmented Reality (AR), held a conference in Munich, called "insideAR", with focus on current practical applications in marketing and industry as well as on the future of this exciting field, which is being identified by many analysts as one of the most disruptive technologies of the years to come. 250 attendees from many countries and industries were able to follow insightful presentations by Intel, Nokia, Siemens and others about their company`s contributions and plans regarding AR. As the many money-earning practical applications on display during the conference demonstrated, Augmented Reality is definitely here to stay and has found its place in everyday life. metaio, as conference host, took opportunity to present its view of market opportunities, its vision of a seamless interconnection between the real and the digital world, and the kind of advanced technologies available already or being developed at the metaio labs at this point in time.
The founders of metaio, Thomas Alt and Peter Meier, opened the conference with the message that the technology has matured to the point that more and more practical applications are being implemented today in marketing and industry. AR has definitely left the hype stage and is entering our daily life in many useful ways. Pointing to the results of a market study by ABI Research, with an exploding market size for augmented reality of 360 million USD by 2014, metaio´s CEO Thomas Alt could demonstrate how closely the revenue curve of metaio matches the growth rate, both past and projected, of this new and vibrant industry.